曼谷航空公司全球联盟策略

【类型】学位论文

【作者】徐庆忠 

【关键词】 航空公司全球联盟策略 联盟策略 联盟策略

【摘要】The airline alliance started in 1930 but the real airline strategic alliances have formed during the late 1980s, and the number of airline alliance has slowly risen through the years. Some airlines are successful from joining the alliance, and yet some have failed from joining the alliance. At present there are three major alliances in the airline industry. Will the number of such alliances continue to proliferate? In this research, we will present the trend of airlines alliance. We will list pros and cons that airlines will use to consider whether they should join the alliance or not, also we will explain how to qualify as a member of the alliance. This paper may have important implications for carriers who are currently in an alliance, as well as carriers who are planning to join one. In addition, this research will use Bangkok Airways , as reference for Bangkok Airways has been famed for the best regional airlines for seven consecutive years.

【学位名称】硕士

【学位授予单位】交通大学

【学位授予年度】2016

【导师姓名】唐璎璋

【读秀链接】读秀链接